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Fender ModShop

I worked with Fender and my team at Fluid to create a clean, tablet-friendly experience for musicians to design their own custom guitars. From body color to pickguard and beyond, the interface allows the user to see their choices in real-time in 360 degrees. Upon launch, Mod Shop was featured in TechCrunch & Wired.

 
 
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Fender Mod Shop Walk-Through

Video by Charlie Hong

 
 
 

My Role Art Director & Designer

Agency Fluid • Creative Director Michael Janiak