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Aqua Aston Site Redesign

Aqua Aston manages several dozen vacation properties, from full-service resorts to boutique hotels. My Agency and I set out to create a highly engaging site that would stand out from the typical online travel booking experience by inspiring & guiding the user in their journey to planning their dream vacation.

 

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Visual Direction

I designed the moodboard above to evoke a sense of adventure and whimsy. Rich photography, bright colors, and bold typography treatments create an immersive backdrop for the user to plan their dream trip.

 

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Mobile First

With a large number of users booking on mobile, it was crucial to design the site with a mobile-first approach, ensuring all elements were tappable and easy to interact with on a mobile phone.

 

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Flexible Templates

As part of the site redesign, we created flexible templates that allowed each of Aqua Aston's properties to showcase their amenities with immersive photography, informative text, and icon-based treatments.

 

 
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My Role Art Director and Designer

Agency Fluid • Designers Melissa Picardo & Sarah Buehler • UX Brad Mu & Jenny Ta • Creative Director Michael Janiak